Elton John The Ultimate Zoom Call
Agency: AKQA SP
Client: Elton John / Zoom
Recently, the British singer-songwriter Elton John released the album "The Lockdown Sessions", which brings together 16 songs, including unreleased songs and re-recordings, and which counts with the participation of more than 20 artists, among them, Miley Cyrus, Eddie Vedder, Gorillaz, Nicki Minaj and Years & Years.
To promote the novelty, AKQA São Paulo created the film "The Ultimate Zoom Call", which highlights the artists participating in "The Lockdown Sessions".
In the film, Elton John hosts a video call and welcomes names such as Dua Lipa, Damon Albarn, Stevie Wonder, Lil Nas X, Stevie Nicks and Young Thug, who discuss the release of the album and thank Elton for the opportunity to collaborate with him on the project. There is also a surprise guest who arrived a little late.
The video is intended to be a celebration of how people continue to work, interact and create music in the most challenging of circumstances.
The campaign was featured at Cannes 2022, receiving some shortlist nominations.
Luis Guilherme Chagas.
Luccas Oliveira, Gustavo "GGA" Almeida, Leticia Cacace.
Leticia Cacace, Luiz Alejandre "Ryan".
Rafael Matheus, Gustavo Leite, Luccas Oliveira
Luis Guilherme Chagas