Adidas Jesus our Supporter
Client: Adidas - Flamengo
Brand activation by adidas, sponsor of Flamengo's team.
On the night of the 2019 Copa Libertadores Final, the Ogilvy Brazil and Adidas projected a Flamengo's Jersey over christ the redeemer, Brazil's Dearest landmark.. The Image sparkled everywhere on the eve of the final match, immediately becoming one of the most iconic sports images of the year. And, blessed by God, Flamengo won the championship.
Adidas - Jesus our Supporter was selected for 4 shortlists at One Show 2020 and was awarded 3 merits.
Also it was selected in 5 shortlists at Cannes 2021 (“Brand Experience & Activation”; “Culture & Context: Breakthrough on a Budget”; “Culture & Context: Cultural Insight” and “Sports-led Brand Experience: Sports Live Experience Outdoor”). Which was awarded with 2x Bronze Lions in the categories PR and Entertainment for Sports.