Chilli Beans Se não existe, a gente inventa

Tags: AI, Art Direction, Motion, Photo, Post-Production

Agency: House Chilli Beans

Client: Chilli Beans

Year: 2023

Institutional campaign for the Chilli Beans brand, “If it doesn't exist, we'll make it up” with images generated by artificial intelligence. The campaign makes a joke with what does not exist, in the "post-truth" era, representing, through hyper-realistic images, people, places and products.

For the composition of the images, artists Kevin Saltarelli and Carlos Sales used AI tools such as MidJourney, Stable Diffusion and Dall-E. And we at Sailor Studio developed the animations and visual compositions of the film by combining visual effects that refer to the creation and rendering of images in these AI tools.


Luccas Oliveira, Gustavo "GGA" Almeida

Project Manager
Gustavo Veloso

Art Director
Teidy Nakao

Motion and VFX
Rafael Matheus, Luccas Oliveira, Gustavo "GGA" Almeida, Luan Carvalho, Alexandre Alves

Luiz Alejandre "Ryan"