Aeropostale Back to free

Aeropostale Brasil launched the Back To Free campaign with an impactful and exciting look.

Inspired by the vaporwave visual language, 70's and 80's dance clubs and neon lights. The campaign brings in its concept the casual reunions of young friends, post pandemic.

The direction sought to bring the lightness and casualness of the pieces to the film, combining style with happy moments among friends.