Piraquê Maltadão
Tags: 2D Animation, Art Direction, Character Animation, Character Design, Cinematography, Color Grading, Design, Live Action, Mixed, Post-Production
Agency: BFerraz
Client: Piraquê
Year: 2022
The Piraquê brand, known here in Brazil for its crackers, launched a new product on the market in partnership with Zeca Pagodinho, as part of its brand repositioning strategy. The master of originality, as the brand itself called the singer, was chosen naturally after a movement on social media.
The campaign was designed to attract the eyes of generation Z, and for that, videos were designed in a vertical format and with a duration below 20 seconds in all content. The video that you will follow below is a compilation of the main visual points, arguments, and some of the results achieved with the campaign.
Director
Arthur Maringoni
Executive Producers
Luccas Oliveira, Gustavo Almeida “GGA”, Leticia Cacace
AD
Mariana Campos
DoP
Ian Leite
1st AC
Raphael Mariano
2nd AC
Allan Lima
Video Assist
João Artur dos Santos
Logger/Streaming
Luiza de Castro
Project Manager
Leticia Cacace, Gustavo Veloso
Production Director
Renato Angelo
Production Coordinator
Gabriela Varella
Production Assistant
Jeferson Medice, Carlos André Alves, Shailoh da Silva
Art Directors
Winnie Silva, Camila Cabral
Art Assistant
Ricardo de Carvalho Ferreira
Stagehand
Christian Rogério Farias, Daniel Dias Pinho
Costume Designer
Juliana Maia
Dresser
Gislaine Almeida
Art Assistant
Ricardo de Carvalho Ferreira
Stagehand
Christian Rogério Farias, Daniel Dias Pinho
Location Sound Mixer
Murilo Alexandre Borine
Post-Production Coordinator
Luiz Alejandre "Ryan"
Shooting Board
Ricardo Sassaki, Bela Lino
Editor
Luis Guilherme Chagas, Nicole Bassi
Color Grading
Reginaldo Lucca "Naldinho"
Art Director
Teidy Nakao
Character Concept
Duba Rodrigues
Cel Animation
Dazy Teodoro, Nath Ali
Character Animation
Nathalia Ali
Motion Design
Rafael Matheus, Alexandre Alves, Gustavo Almeida "GGA"
Rotoscope
Bruno Fred, Luccas Oliveira
Digital Retouching
Leandro Galan
