Safra Pay Agente Autônomo

Tags: 2D Animation, Art Direction, Character Animation, Character Design, Motion

Agency: Ogilvy

Client: Safra

Year: 2019

A simple and educational animation we did with Ogilvy to promote the SafraPay Agent service. This video purpose is to teach good practices to the agents when pitching and selling the service.


Rigging is an animation technique that adds movement to the character through structures that follow a hierarchy, much like the human skeleton works. Rigging is a science, because each character and art direction can be "rigged" in a different way. This process facilitates the animation of a scene, because, once the hierarchy of "bones" is created, to move the character just use its controllers.


Gustavo "GGA" Almeida, Luccas Oliveira

Art Directors
Matheus Ventura, Daniel Lyra

Motion Designer
Gustavo "GGA" Almeida

Character Animator
Luccas Oliveira

Animator Assistant
Gustavo Leite

Gustavo Veloso