McDonald's Power Up!
Tags: 2D Animation, 3D Animation, Art Direction, Character Animation, Character Design, Concept Art, Mixed
Agency: DPZ&T
Client: McDonald's
Year: 2021
Seeking to venture into the gaming world, McDonalds and DPZ&T invited us to be the player 2 in this campaign. Following the idea of reaching different niches in the gaming world, we were asked to play with the different genres, styles and eras of games.
This allowed us to use techniques such as: 2D, 3D animation, pixel art, vfx, 2D digital painting, vector illustrations and live action.
In each of the games, we chose a different technique that made the most sense for the spectator’s immersion, in the “Méqui” version of each of these classics.
Directors
Luccas Oliveira, Gustavo "GGA" Almeida
Post Production Coordinator
Luiz Alejandre "Ryan", Luccas Oliveira
Project Manager
Gustavo Veloso
Storyboard
Teidy Nakao, Matheus Ventura
Concept / Illustration
Teidy Nakao, Matheus Ventura, Bruno Speranzoni, Fabio Perez
3D Modelling
Sergio Spina, Gustavo Ramos, Gustavo Leite, Bruno Gonçalves
Look Dev / Render
Gustavo Ramos, Bruno Gonçalves, Rafael Ribas (Start Anima)
Rigging
Sergio Spina, Gustavo Leite
3D Animation
Vinicius Lázaro, Gustavo Leite
2D Animation
Rafael Matheus, Luccas Oliveira, Gustavo "GGA" Almeida
VFX / Comp
Jason Moreira, Gustavo "GGA" Almeida, Luccas Oliveira
Deliveries
Luiz Alejandre "Ryan"
Live Action
Ritmo Visual
Director (Live Action)
Thiago Vieira
DoP
Bruno Tiezzi
Project Manager (Live Action)
Pedro H. M. Marques, Patrick Caracas
Audio Company
Lucha Libre
