McDonald's Power Up!

Tags: 2D Animation, 3D Animation, Art Direction, Character Animation, Character Design, Concept Art, Mixed

Agency: DPZ&T

Client: McDonald's

Year: 2021

Seeking to venture into the gaming world, McDonalds and DPZ&T invited us to be the player 2 in this campaign. Following the idea of reaching different niches in the gaming world, we were asked to play with the different genres, styles and eras of games.

This allowed us to use techniques such as: 2D, 3D animation, pixel art, vfx, 2D digital painting, vector illustrations and live action.
In each of the games, we chose a different technique that made the most sense for the spectator’s immersion, in the “Méqui” version of each of these classics.


Luccas Oliveira, Gustavo "GGA" Almeida

Post Production Coordinator
Luiz Alejandre "Ryan", Luccas Oliveira

Project Manager
Gustavo Veloso

Teidy Nakao, Matheus Ventura

Concept / Illustration
Teidy Nakao, Matheus Ventura, Bruno Speranzoni, Fabio Perez

3D Modelling
Sergio Spina, Gustavo Ramos, Gustavo Leite, Bruno Gonçalves

Look Dev / Render
Gustavo Ramos, Bruno Gonçalves, Rafael Ribas (Start Anima)

Sergio Spina, Gustavo Leite

3D Animation
Vinicius Lázaro, Gustavo Leite

2D Animation
Rafael Matheus, Luccas Oliveira, Gustavo "GGA" Almeida

VFX / Comp
Jason Moreira, Gustavo "GGA" Almeida, Luccas Oliveira

Luiz Alejandre "Ryan"

Live Action
Ritmo Visual

Director (Live Action)
Thiago Vieira

Bruno Tiezzi

Project Manager (Live Action)
Pedro H. M. Marques, Patrick Caracas

Audio Company
Lucha Libre