Safra Pay Agente Autônomo

A simple and educational animation we did with Ogilvy to promote the SafraPay Agent service. This video purpose is to teach good practices to the agents when pitching and selling the service.

Rigging

Rigging is an animation technique that adds movement to the character through structures that follow a hierarchy, much like the human skeleton works. Rigging is a science, because each character and art direction can be "rigged" in a different way. This process facilitates the animation of a scene, because, once the hierarchy of "bones" is created, to move the character just use its controllers.