McDonald's Almofadeja

Picture a world where you can have your burger, fries and drink in the comfort of your couch without worrying about spilling anything?

To solve this problem, McDonald’s Brazil created Almofadeja. During the pandemic, when it was not possible to enjoy a snack inside its stores, it distributed to some delivery customers.

Sailor was responsible for this funny product video, presenting its design and functionality in a way that would refer to tacky car and perfume campaigns.