McDonald's #MequiziceNoBBB23

Tags: Art Direction, Design, Live Action, Mixed, Motion, Post-Production

Agency: Galeria

Client: McDonald's

Year: 2023

For the third year in a row, we at Sailor Studio are responsible for the McDonald's version of the BBB opening, using the Big Brother's visual identity and highlighting each participant's "Méquizice". This time, the campaign presents a different approach, focusing on the uniqueness and authenticity of each participant, bringing the idea that each person has their own "Méquizice". Using 2D animation, modeling and 3D animation techniques, Sailor Studio created a video that blends character animation with McDonald's innovative visual identity, resulting in a creative and fun campaign."


Luccas Oliveira, Gustavo "GGA" Almeida

Account Manager
Gustavo Veloso

Project Manager
Matheus Gonzalez

Art Director
Teidy Nakao

Art Assistant
Duba Rodrigues

Rafael Matheus, Luan Carvalho, Gustavo "GGA" Almeida, Luccas Oliveira

3D Animation
Alexandre Alves