McDonald's #MequiziceNoBBB22

Tags: Art Direction, Design, Illustration, Live Action, Mixed, Motion, Post-Production

Agency: Galeria

Client: McDonald's

Year: 2022

For the second year in a row, we at Sailor Studio are responsible for the McDonald's version of the BBB opening. We recreated the iconic opening of Big Brother Brasil with the McDonald's visual guide introducing each of the participants' "Méquizices".

For creation, we mixed several animation techniques: Motion Design, 3D Animation, 2D Animation, Characters, Editing and vfx. And again it was a success on social media, generating a lot of engagement from the public who also shared their "Méquizices" in the comments.


Luccas Oliveira, Gustavo "GGA" Almeida ​​​​​​

Project Manager
Gustavo Veloso

Art Diretor
Teidy Nakao

Art Assistants
Bela Lino, Aryel Meireles

Gustavo "GGA" Almeida, Luccas Oliveira, Rafael Matheus

Motion Assistant
Vitor Mendes

Character Animation
Abruel Silva

3D Animation
Alexandre Alves

2D Animation
Nathalia Ali