Qualicorp Vai Passar

During the covid-19 pandemic, Qualicorp, one of the largest health plan administrators in Brazil, together with the Colony agency, developed the “Vai Passar” campaign. And we were responsible for producing the campaign, which was widely shown on free-to-air TV. In it, Qualicorp invites everyone to have a look of hope in which the difficult times of the pandemic would pass and soon we would all be together and happy.