McLanche Feliz FOOH

Tags: Look Dev 3D, VFX, CGI, FOOH, 3D Modeling, Composition, 3D Animation, Live Action, Mixed


Client: McDonald's

Year: 2023

The Sailor Studio produced an innovative Fake Out-of-home (FOOH) for McDonald's, integrating Computer Graphics and Live Action Capture. The video features a scene where a giant Happy Meal box is dropped in the middle of a park, surprising and delighting everyone around.

The main challenge was to create a visually appealing and seamlessly integrated piece capable of generating doubt about its authenticity, leaving people wondering if it was real or fake.

To overcome this challenge, we mobilized our multidisciplinary team at Sailor Studio, ensuring that the image capture was aesthetically appealing and worked seamlessly for integration in post-production. We leveraged our expertise in computer graphics and live-action production to ensure a captivating visual experience.

The campaign was great, with some people wondering about the behind-the-scenes and how the feat was accomplished.


Live Action Director
Luis Guilherme Chagas

Animation Director
Luccas Oliveira, Gustavo "GGA" Almeida

Executive Directors
Leticia Cacace, Luccas Oliveira, Gustavo "GGA" Almeida

Rafael Miani

Location Sound Mixer
Pietro Pereira

Costumer Design
Karina Kokatsu

Post-Production Coordinator
Luiz Alejandre "Ryan"

Alexandre Canário, Rodrigo de Angelis, João Sheeperson, Henrique Melo, Noxus FX

Film Editor
Luis Guilherme Chagas

Shooting Board
Teidy Nakao

Art Director
Teidy Nakao

Rafael Matheus, Gustavo "GGA" Almeida

Color Grading
Luiz Alejandre "Ryan", Gustavo "GGA" Almeida, Luccas Oliveira

Chico Castellano

TLA - Talita Lima

Ariana Cavalcante, Marcos Túlio, Zamponi Silva