Vivo | Samsung Z Flip FOOH

Tags: Look Dev 3D, VFX, CGI, FOOH, 3D Modeling, 3D Animation, Live Action, Mixed


Client: Vivo and Samsung

Year: 2023

The Sailor Studio had the privilege of collaborating with two renowned brands, Vivo and Samsung, in the production of an innovative Fake Out-of-home. Our goal was to create a captivating visual experience, integrating real images with computer graphics to showcase the new Samsung Flip 5 smartphones. The chosen backdrop included urban icons such as MASP and Minhocão in São Paulo, along with the stunning skyline of Rio de Janeiro.

We faced the challenge of developing a piece that would leave people in doubt about its authenticity. We aimed to create an illusion so convincing that viewers would question whether the scenery was real or a digital creation.

To overcome this challenge, we brought together our talented multidisciplinary team at Sailor Studio. We captured high-quality images, HDRI 360 images with the real scene's lighting to be integrated later into 3D, ensuring they were aesthetically appealing and suitable for post-production integration. We leveraged our expertise in computer graphics and live-action production to achieve an impressive result.

The project was a resounding success, becoming one of the most talked-about and shared Fake Out-of-home campaigns. The high audience engagement reflects the effectiveness of our approach, leaving many viewers intrigued about how we managed to create this unique visual experience.


Live Action Director
Luis Guilherme Chagas

Animation Director
Luccas Oliveira, Gustavo "GGA" Almeida

Lead 3D
Eliel Guimarães

Executive Producer
Gustavo "GGA" Almeida, Luccas Oliveira, Leticia Cacace

Leticia Cacace

Rafael Miani, Kae Rodrigues

Post-Production Coordinator
Luiz Alejandre "Ryan"

Eliel Guimarães, Rafael Matheus, Gustavo "GGA" Almeida

Color Grading
Nildo Ferreira, Rafael Matheus

Chico Castellano

Matheus Gonzalez, João Pedro Pirino, Yasmin Baptista, Gustavo Veloso, Giovanna Maschio, Denver