Vivo | Samsung Z Flip FOOH

The Sailor Studio had the privilege of collaborating with two renowned brands, Vivo and Samsung, in the production of an innovative Fake Out-of-home. Our goal was to create a captivating visual experience, integrating real images with computer graphics to showcase the new Samsung Flip 5 smartphones. The chosen backdrop included urban icons such as MASP and Minhocão in São Paulo, along with the stunning skyline of Rio de Janeiro.

We faced the challenge of developing a piece that would leave people in doubt about its authenticity. We aimed to create an illusion so convincing that viewers would question whether the scenery was real or a digital creation.

To overcome this challenge, we brought together our talented multidisciplinary team at Sailor Studio. We captured high-quality images, HDRI 360 images with the real scene's lighting to be integrated later into 3D, ensuring they were aesthetically appealing and suitable for post-production integration. We leveraged our expertise in computer graphics and live-action production to achieve an impressive result.

The project was a resounding success, becoming one of the most talked-about and shared Fake Out-of-home campaigns. The high audience engagement reflects the effectiveness of our approach, leaving many viewers intrigued about how we managed to create this unique visual experience.