Bauducco Natal 2023 FOOH

Tags: Look Dev 3D, VFX, CGI, FOOH, 3D Animation, Color Grading, Live Action, Mixed


Client: Bauducco

Year: 2023

Sailor Studio had the honor of collaborating with Bauducco in the production of an extraordinary Fake Out-of-home (FOOH), transforming Avenida Paulista in São Paulo into a magical Christmas setting. Our goal was to create a unique visual experience by integrating real images with computer graphics, highlighting the iconic Bauducco panettone box being lifted by a crane. The surprise awaited as, when raised, a dazzling Bauducco Christmas tree was revealed.

We faced the challenge of executing our first nighttime FOOH, where integration with less light posed a significant challenge. Additionally, it was crucial to preserve the characteristics of the real Christmas tree that Bauducco had inaugurated in the same location.

To overcome the low-light difficulty, we strategically used LED lights that illuminated precisely when the imaginary box was lifted, allowing for a seamless integration between real and virtual light. Our multidisciplinary team at Sailor Studio captured high-quality images, HDRI 360 images with the real scene's lighting to be integrated later into 3D, ensuring beauty and functionality for post-production integration. Expertise in computer graphics and live-action production contributed to the success of the endeavor.

The project was a triumph, gaining notable visibility and engagement. Besides breaking the digital barrier, the campaign was showcased and well-received on TV programs. The audience appreciated how the box revealed the magic of Bauducco Christmas in the heart of Avenida Paulista, São Paulo.


Live Action Director
Luis Guilherme Chagas

Animation Director
Luccas Oliveira, Gustavo "GGA" Almeida

Executive Producers
Leticia Cacace, Luccas Oliveira, Gustavo "GGA" Almeida

Lucy Charlier, Fernanda Fernandes, Matheus Gonzalez

Rafael Miani

Adilson Sacramento

Best Boy
Anderson Alves

Casting Producer
Talita Lima - TLA

Post-Production Coordinator
Luiz Alejandre "Ryan"

Art Director
Teidy Nakao

Alexandre Canário, Rodrigo de Angelis, João Sheeperson, Henrique Melo

Motion and VFX
Rafael Matheus, Gustavo "GGA" Almeida

Color Grading
Reginaldo Lucca

Chico Castellano

Matheus Gonzalez, Gabriel Freire, Isadora Gondim, André Medeiros, Vinicius Oda, Mirian Amado

William Santos