McLanche Feliz FOOH

Tags: Look Dev 3D, VFX, CGI, FOOH, 3D Modeling, Composition, 3D Animation, Live Action, Mixed

Agency: Galeria.ag

Client: McDonald's

Year: 2023

The Sailor Studio produced an innovative Fake Out-of-home (FOOH) for McDonald's, integrating Computer Graphics and Live Action Capture. The video features a scene where a giant Happy Meal box is dropped in the middle of a park, surprising and delighting everyone around.

The main challenge was to create a visually appealing and seamlessly integrated piece capable of generating doubt about its authenticity, leaving people wondering if it was real or fake.

To overcome this challenge, we mobilized our multidisciplinary team at Sailor Studio, ensuring that the image capture was aesthetically appealing and worked seamlessly for integration in post-production. We leveraged our expertise in computer graphics and live-action production to ensure a captivating visual experience.

The campaign was great, with some people wondering about the behind-the-scenes and how the feat was accomplished.

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