Colorado | The Price of Fire

Tags: Edit, Motion, Storytelling, Video Case

Agency: David

Client: Colorado

Year: 2020

The Price of Fire was a campaign by Cervejaria Colorado to launch the Colorado Amazônica beer, which had its price linked to Amazon deforestation. The more the deforestation numbers increased, the more the beer price rose, even doubling the value. The campaign was created by David São Paulo and we at Sailor were responsible for producing the video case explaining the concept and results of the campaign.


Executive Producers:
Luccas Oliveira, Gustavo "GGA" Almeida

Project Manager:
Gustavo Veloso

Rafael Matheus, Luccas Oliveira

Luis Guilherme Chagas