Ben & Jerry's Doce Deleite Core

Tags: 2D Animation, Art Direction, Character Animation, Character Design, Concept Art, Design, Motion

Agency: Ogilvy Brasil

Client: Ben & Jerry's

Year: 2022

Sailor had the great responsibility of running the most recent Brazilian campaign for Ben & Jerrys. Focused on the brand’s production process, the films show (in an imaginative way) the reasons that make the company different from its competitors. The care given to each of the steps justifies the prestigious name that the brand carries, and that was what we needed to translate into psychedelic and stunning visuals.

Together with friends from Ogilvy, we produced, took photos, illustrated and animated a series of films for the brand. Together with friends at Ogilvy, we produced, photographed, illustrated and animated a series of films for the brand. This is the second film, and it deals with the core dulce de leche flavor and responsible packaging practices (ESG).


Luccas Oliveira, Gustavo "GGA" Almeida

Executive Producer
Letícia Cacace

Gustavo Veloso

Bruno Marçal

Producer (Photo)
Vivianne Ahumada

Photographer's Assistant
Natana Sousa

Food Styling
José Ferber - Jbfoodstyling

Mock up 10

Art Director
Maurício Cardoso - Epic!

Maurício Cardoso - Epic!

Illustrator Assistant
Teidy Nakao, Duba Rodrigues

Post-Production Coordinator
Luiz Alejandre "Ryan", Rafael Matheus

Luiz Alejandre "Ryan"

Rafael Matheus, Nathalia Ali

Motion Assistant
Vitor Mendes

2D Animation
Bruno Tedesco, Nathalia Ali

Rafael Matheus

Digital Retouching
Leandro Galan