Ben & Jerry's Doce Deleite Core

Tags: 2D Animation, Art Direction, Character Animation, Character Design, Concept Art, Design, Motion

Agency: Ogilvy Brasil

Client: Ben & Jerry's

Year: 2022

Sailor had the great responsibility of running the most recent Brazilian campaign for Ben & Jerrys. Focused on the brand’s production process, the films show (in an imaginative way) the reasons that make the company different from its competitors. The care given to each of the steps justifies the prestigious name that the brand carries, and that was what we needed to translate into psychedelic and stunning visuals.

Together with friends from Ogilvy, we produced, took photos, illustrated and animated a series of films for the brand. Together with friends at Ogilvy, we produced, photographed, illustrated and animated a series of films for the brand. This is the second film, and it deals with the core dulce de leche flavor and responsible packaging practices (ESG).

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