Wawa Hoagiefest 2022
Tags: 2D Animation, Art Direction, Character Animation, Character Design, Concept Art, Illustration, Motion
Agency: Form&Fun
Client: Wawa
Year: 2022
Wawa distributed 5,000 illustrated NFTs and 12 animated rare NFTs to their customers and we were asked to produce all the illustrations and animations. Based on some characters from previous Hoagiefest campaigns, we developed some accessories, backgrounds and costumes to create variations and arrive at this large number of illustrations. In addition to these items, Wawa's delicious sandwiches are present, further increasing the combinations of NFTs.
For the rare NFTs, we made 12 2D animations, with characters in funny situations enjoying the hoagies.
Design Directors
Icaro Diniz, Frederico Félix
Executive Producers
Luccas Oliveira, Gustavo "GGA" Almeida
Project Manager
Gustavo Veloso, Luiz Alejandre "Ryan"
Art Director
Duba Rodrigues
Storyboards
Duba Rodrigues, Bela Lino, Aryel Meireles
2D Animation
Nathalia Ali, Juli Sartori
Motion
Rafael Matheus, Luccas Oliveira