iFood 6ª Estrela

Tags: 2D Animation, Art Direction, Design, Illustration, Motion

Agency: Ocho

Client: iFood

Year: 2022

The campaign consists of creating a strength for the long-awaited sixth championship, relating the (5) stars on the Brazilian shirt with the review stars in the app.

In 2022, iFood entered the field as the official sponsor of the World Cup games on social networks, to connect its brand to fans in Brazil and engage the public on social networks during the biggest football tournament in the world.

Using fun language, the brand upgraded its application so that users who were satisfied with their order could rate it with six stars (the one missing from the Brazilian Jersey).

Quite a move, in addition to bringing a creative and fun argument, it generates engagement on social networks and encourages user feedback through ratings.


Luccas Oliveira, Gustavo "GGA" Almeida ​​​​​​

Project Manager
Gustavo Veloso

Art Diretor
Teidy Nakao

Art Assistant
Duba Rodrigues

Animation Supervisor
Rafael Matheus

Alexandre Alves, Guilherme Micsik, Vitor Mendes, Gustavo "GGA" Almeida

2D Animation
Juli Sartori, Ana Carolinha Gonçalves​​​​​​​