iFood 6ª Estrela

The campaign consists of creating a strength for the long-awaited sixth championship, relating the (5) stars on the Brazilian shirt with the review stars in the app.

In 2022, iFood entered the field as the official sponsor of the World Cup games on social networks, to connect its brand to fans in Brazil and engage the public on social networks during the biggest football tournament in the world.

Using fun language, the brand upgraded its application so that users who were satisfied with their order could rate it with six stars (the one missing from the Brazilian Jersey).

Quite a move, in addition to bringing a creative and fun argument, it generates engagement on social networks and encourages user feedback through ratings.