Motorola Moto G
Tags: Key Visual, 3D Modeling, Composition, Cinematography, Mixed, Photo, Post-Production, Poster
Agency: Faccion
Client: Motorola
Year: 2022
Motorola presented its new smartphones from the Moto G family in a global campaign, under the concept of "Colors are Fun". And we at Sailor Studio together with Faccion.cc were responsible for creating and developing the Key Visuals for the campaign.
Exploring the graphic quality of the screens, we visually show the immersion that the consumer will have using smartphones.
People in everyday scenes are immersed in the colors and sounds of the Movies, Games, Music and Sports they watch on Moto G. In each piece, we highlight the unique qualities of each device, such as the powerful sound of the Moto G 52 and the color spectrum of the Moto G 42.
During the creation process, we made concepts of each of the scenes, photographed the models, did the 3D modeling of the environments and smartphones and then the composition of all these assets, in these images that went around the world.
Creative Directors
Luccas Oliveira, Gustavo "GGA" Almeida, Cassio Lopes Filho, Teidy Nakao
Producers
Leticia Cacace, Gabriela Varella
Project Manager
Luiz Alejandre "Ryan", Luccas Oliveira
Concept
Teidy Nakao
3D / Render
Leandro Soares, Robert da Cunha
Art Director
Teidy Nakao, Guilherme Garcia
Illustration
Matheus Ventura
Photographer
Ricardo Barcellos
Executive Producers
Thaís Sanchez
Stylist
Eleanora Botelho
Make hair
Marcelo Satchi
Casting
Gustavo Merighi, Lenita Oliver, Willian Jonathan, Amanda Aparapan