McDonald's #MequiziceNoBBB22
Tags: Art Direction, Design, Illustration, Live Action, Mixed, Motion, Post-Production
Agency: Galeria
Client: McDonald's
Year: 2022
For the second year in a row, we at Sailor Studio are responsible for the McDonald's version of the BBB opening. We recreated the iconic opening of Big Brother Brasil with the McDonald's visual guide introducing each of the participants' "Méquizices".
For creation, we mixed several animation techniques: Motion Design, 3D Animation, 2D Animation, Characters, Editing and vfx. And again it was a success on social media, generating a lot of engagement from the public who also shared their "Méquizices" in the comments.
Directors
Luccas Oliveira, Gustavo "GGA" Almeida
Project Manager
Gustavo Veloso
Art Diretor
Teidy Nakao
Art Assistants
Bela Lino, Aryel Meireles
Motion
Gustavo "GGA" Almeida, Luccas Oliveira, Rafael Matheus
Motion Assistant
Vitor Mendes
Character Animation
Abruel Silva
3D Animation
Alexandre Alves
2D Animation
Nathalia Ali