IVOC Fôlego

“Waste your breath for what it's worth” is the message developed by Ogilvy Brasil and produced by Sailor Studio for Instituto Vencer o Cancer (IVOC). Communication that raises awareness about lung health and early diagnosis of lung cancer.In the film, the reasons that are worth losing your breath are emphasized, through everyday situations, such as eating your favorite dish or meeting loved ones. Some of the main tools for saving lives, talking to the doctor about signs and periodic check-ups, gain prominence in the campaign.