AstraZeneca Ritmo do Coração
Tags: Stop-Motion, Art Direction, Design, Mixed, Motion, Photo
Agency: Ogilvy
Client: AstraZeneca
Year: 2021
To reinforce reflections and awareness projects for Red September, a month that draws attention to care for cardiovascular diseases, Ogilvy Brasil developed for AstraZeneca a campaign that invites Brazilians to listen to the rhythm of their hearts. We at Sailor Studio were responsible for producing these fun and colorful animations.
The campaign was a success, having a lot of media relevance, including a special exhibition in map projection at Christ the Redeemer, also produced by Sailor.
Directors
Luccas Oliveira, Gustavo "GGA" Almeida
Project Manager
Gustavo Veloso
Motion:
Rafael Matheus, Gustavo "GGA" Almeida
Audio Company
Arcade Audio