AstraZeneca Ritmo do Coração

Tags: Stop-Motion, Art Direction, Design, Mixed, Motion, Photo

Agency: Ogilvy

Client: AstraZeneca

Year: 2021

To reinforce reflections and awareness projects for Red September, a month that draws attention to care for cardiovascular diseases, Ogilvy Brasil developed for AstraZeneca a campaign that invites Brazilians to listen to the rhythm of their hearts. We at Sailor Studio were responsible for producing these fun and colorful animations.

The campaign was a success, having a lot of media relevance, including a special exhibition in map projection at Christ the Redeemer, also produced by Sailor.

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Directors
Luccas Oliveira, Gustavo "GGA" Almeida

Project Manager
Gustavo Veloso

Motion:
Rafael Matheus, Gustavo "GGA" Almeida

Audio Company
Arcade Audio