Chilli Beans Se não existe, a gente inventa

Institutional campaign for the Chilli Beans brand, “If it doesn't exist, we'll make it up” with images generated by artificial intelligence. The campaign makes a joke with what does not exist, in the "post-truth" era, representing, through hyper-realistic images, people, places and products.

For the composition of the images, artists Kevin Saltarelli and Carlos Sales used AI tools such as MidJourney, Stable Diffusion and Dall-E. And we at Sailor Studio developed the animations and visual compositions of the film by combining visual effects that refer to the creation and rendering of images in these AI tools.