Vivo + Samsung

Samsung Z Flip FOOH

Galeria • 2023

Roles: Direction • Production • 3D Animation • Look Dev • 3D Render • VFX • SFX • Motion Graphics • Compostion • Finishing & Deliveries

Sailor Studio had the privilege of collaborating with two renowned brands, Vivo and Samsung, in the production of an innovative Fake Out-of-home. Our goal was to create a captivating visual experience, integrating real images with computer graphics to showcase the new Samsung Flip 5 smartphones. The chosen backdrop included urban icons such as MASP and Minhocão in São Paulo, along with the stunning skyline of Rio de Janeiro.

We faced the challenge of developing a piece that would leave people in doubt about its authenticity. We aimed to create an illusion so convincing that viewers would question whether the scenery was real or a digital creation.

To overcome this challenge, we brought together our talented multidisciplinary team at Sailor Studio. We captured high-quality images, HDRI 360 images with the real scene's lighting to be integrated later into 3D, ensuring they were aesthetically appealing and suitable for post-production integration. We leveraged our expertise in computer graphics and live-action production to achieve an impressive result.

The project was a resounding success, becoming one of the most talked-about and shared Fake Out-of-home campaigns. The high audience engagement reflects the effectiveness of our approach, leaving many viewers intrigued about how we managed to create this unique visual experience.

Credits

Agency: Galeria
Year: 2023
Client: Vivo + Samsung

Live Action Director: Luis Guilherme Chagas
Animation Director: Luccas Oliveira, Gustavo "GGA" Almeida

Producers: Leticia Cacace

DoP: Rafael Miani, Kaê Rodrigues
Costume Designer: Karina Kohatsu
Post Production Coordinator: Luiz Alejandre "Ryan"

Art Director: Teidy Nakao

Lead 3D: Eliel Guimarães

Post Production and VFX: Rafael Matheus, Gustavo "GGA" Almeida, Eliel Guimarães

Color Grading: Nildo Ferreira, Rafael Matheus
SFX: Chico Castellano
Casting: atheus Gonzalez, João Pedro Pirino, Yasmin Batista, Gustavo Veloso, Giovanna Maschio

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Av. Francisco Matarazzo, 1752 • Sala 2515 • São Paulo

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Luccas Oliveira

Founder / Executive Producer

luccas@sailorstudio.com.br

+55 11 96584 3018

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financeiro@sailorstudio.com.br

Gustavo "GGA" Almeida

Founder / Creative Director

gga@sailorstudio.com.br

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