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Coca-Cola

3Drinkable Billboard

David Miami • 2023

DirectionProductionDigital ResearchEditingMotion GraphicsFinishing & Deliveries

English

At Guarulhos Airport, a Coca-Cola appeared to leave a 3D billboard and travel through a pipe before arriving chilled in passengers’ hands. The 3Drinkable Billboard activation was created by DAVID Miami. Sailor produced the case film, from direction and filming at the airport to editing and post-production, showing how the installation worked and how people interacted with it.

Português

No aeroporto de Guarulhos, uma Coca-Cola parecia sair de um painel 3D e percorrer uma tubulação até chegar gelada às mãos dos passageiros. A ativação 3Drinkable Billboard foi criada pela DAVID Miami. A Sailor produziu o videocase, da direção e captação no aeroporto à edição e pós-produção, mostrando o funcionamento da instalação e a interação das pessoas com ela.

Español

En el aeropuerto de Guarulhos, una Coca-Cola parecía salir de una pantalla 3D y recorrer una tubería hasta llegar fría a las manos de los pasajeros. La activación 3Drinkable Billboard fue creada por DAVID Miami. Sailor produjo el videocase, desde la dirección y el rodaje en el aeropuerto hasta la edición y postproducción, mostrando cómo funcionaba la instalación y cómo interactuaban las personas con ella.
Coca-Cola 3D billboard and red pipe installation at Guarulhos Airport.
Travelers collecting Coca-Cola from the billboard installation at the airport.
A traveler drinking a Coca-Cola at Guarulhos Airport.
Passenger drinking Coca-Cola beneath the Real Magic campaign lettering.
Red Coca-Cola bottle cap in the 3Drinkable Billboard case film.
Coca-Cola bottle beside a campaign results graphic on a red background.
Credits
Agency: David Miami
Client: Coca-Cola
Year: 2023

Sailor Studio
Director: Luis Guilherme Chagas
Executive Producers: Luccas Oliveira, Gustavo "GGA" Almeida, Leticia Cacace, Gustavo Veloso
Production Director: Leticia Cacace
Project Manager: Gustavo Veloso
AD: Fernanda Fernandes
Producers: Lucy Charlier, Fernanda Fernandes, Gustavo Veloso
Director of Photography: Reginaldo Luca "Naldinho"
1st Camera Assist: João Victor Quattrucci Pinho
2nd Camera Assist: João Artur dos Santos
Casting Producer: Talita Lima
Post-Production Directors: Gustavo "GGA" Almeida", Luccas Oliveira
Post-Production Coordinator: Luiz Alejandre "Ryan"
Editor: Luís Guilherme Chagas
Motion / Comp: Rafael Matheus, Gustavo "GGA" Almeida"
Color Grading: Reginaldo Lucca "Naldinho"
Casting: Angélica Maria, Ariane Costa, Arys Cavalcante, Igor Álef, João Victor
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