Dove

Most Likely To

Ogilvy Canada • 2025

Roles: Editing • Creative Research • Motion Graphics • Finishing & Deliveries

For “Most Likely To”, created by Ogilvy Canada for Dove, we produced the campaign’s PR Video / Case Study, showcasing Dove’s initiative focused on girls’ self-esteem in school environments. The campaign highlights how appearance-related insecurities can affect participation, confidence, and personal development during school years.

Sailor Studio was responsible for the film’s visual storytelling and narrative construction, translating the campaign’s emotional and social impact into a case film designed for international communication and award festivals. The project won 2 Bronze Lions at Cannes 2025.

Credits

Agency: Ogilvy Canada

Client: Dove

Year: 2025

Production Company: Smuggler @ Soft Citizen

Sailor Studio

Executive Producers: Luccas Oliveira, Gustavo "GGA" Almeida, Gustavo Veloso

Project Manager: Gustavo Veloso

Motion: Rafael Matheus, Guilherme Micsik, Nathalia Ali, João Mateus

Editor: Guilherme Micsik, Nathalia Ali

Footages: Smuggler @ Soft Citizen

Audio Company: A-Gandaia

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Luccas Oliveira

Founder / Executive Producer

luccas@sailorstudio.com.br

+55 11 96584 3018

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financeiro@sailorstudio.com.br

Gustavo "GGA" Almeida

Founder / Creative Director

gga@sailorstudio.com.br

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