Fanta
Beetlejuice Re-Possession
Ogilvy Brasil • 2024
Case Film DirectionProductionEditingMotion Graphics
English
We produced the case film for Beetlejuice Re-Possession, Ogilvy Brasil’s campaign for Fanta. Saying “Wanta Fanta” three times to Alexa summoned Beetlejuice, who took over the assistant and offered discounts on the limited-edition drink. In the film, we used animation, audio waveforms and the character’s green visual identity to show how the experience worked.
Português
Produzimos o videocase de Beetlejuice Re-Possession, campanha da Ogilvy Brasil para a Fanta. Bastava dizer “Wanta Fanta” três vezes para a Alexa: Beetlejuice assumia a assistente e liberava descontos para a edição especial do refrigerante. No filme, usamos animações, ondas de áudio e a identidade verde do personagem para mostrar como funcionava essa experiência.
Español
Produjimos el videocase de Beetlejuice Re-Possession, campaña de Ogilvy Brasil para Fanta. Bastaba decir “Wanta Fanta” tres veces a Alexa: Beetlejuice tomaba el control del asistente y ofrecía descuentos para la edición especial de la bebida. En el film, usamos animación, ondas de audio y la identidad verde del personaje para mostrar cómo funcionaba la experiencia.
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