Coca-Cola
Magic Audios
Ogilvy Brasil • 2023
Live Action ProductionCreative ResearchEditingMotion GraphicsFinishing & Deliveries
English
For Magic Audios, Coca-Cola challenged people to draw its bottle silhouette with the waveform of a WhatsApp voice message. Created by Ogilvy Brasil, the Christmas activation rewarded those who could form the shape while recording their message. We produced the case film with live-action footage and animation, using the audio interface and the brand’s visual elements to explain how the campaign worked.
Português
Em Magic Audios, a Coca-Cola desafiou as pessoas a desenhar a silhueta da garrafa com as ondas de uma mensagem de voz no WhatsApp. A ação de Natal, criada pela Ogilvy Brasil, premiava quem conseguia formar o desenho enquanto gravava sua mensagem. Produzimos o videocase com captação live action e animação, usando a interface dos áudios e os elementos da marca para explicar a mecânica da campanha.
Español
En Magic Audios, Coca-Cola desafió a las personas a dibujar la silueta de su botella con las ondas de un mensaje de voz de WhatsApp. La acción navideña, creada por Ogilvy Brasil, premiaba a quienes conseguían formar el dibujo mientras grababan su mensaje. Produjimos el videocase con rodaje live action y animación, usando la interfaz de los audios y los elementos de la marca para explicar la mecánica de la campaña.
Client: Coca-Cola
CCO: Sergio Mugnaini
Head of Creative: Rubens Casanova
ACD: Alexander Davidson (BIG)
Art Directors: Thuago Neves, Pedro Minari, Caio Almeida, Ariel Saraiva
Copywriters: Tali Sztokbant, João Soares, Gustavo Nassar
Audio Company: A-Gandaia
Year: 2023
Sailor Studio
Director: Luis Guilherme Chagas
Executive Producers: Luccas Oliveira, Gustavo “GGA” Almeida
Production Director: Leticia Cacace
Producers: Gabriela Varella, Fernanda Fernandes
Account Manager: Gustavo Veloso
Animation Director: Luccas Oliveira, Gustavo “GGA” Almeida
Post-Production Coordinators: Rafael Matheus, Luiz Alejandre “Ryan”
Film Editor: Luis Guilherme Chagas, Nildo Ferreira, Guilherme Micsik
Motion Designers: Vitor Mendes, Guilherme Micsik, João Mateus
Director of Photography: Ian Leite
1st Assistant Camera: Marina Rossi
Location Sound Mixer: César Antunha
Gaffer: Igor Santos
Make-up Artist: Carol Carvalho
Costumer Designer: Karina Kohatsu
Casting Producer: Talita Lima – TLA Produções
Casting: Rafaela Germano, Amarilson Lopes, Filipe Miller, Elizabeth Santos
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