BMW
Alexa Test Drive
Ogilvy Brasil • 2023
EditingVFXMotion DesignFinishing & Delivery
English
We produced the case film for Alexa Test Drive, Ogilvy Brasil’s campaign for BMW that let people take a virtual test drive of the iX3 using Alexa. Binaural audio recreated the sounds of this sensory experience. For the film, we worked with geometric shapes and grayscale animation that followed the audio.
Português
Produzimos o videocase Alexa Test Drive, campanha da Ogilvy Brasil para a BMW que permitia fazer um test drive virtual do iX3 usando a Alexa. A experiência usava áudio binaural para reproduzir os sons dessa experiência sensorial. No filme, trabalhamos com formas geométricas, tons de cinza nas animações acompanhando o áudio da experiência.
Español
Produjimos el videocase de Alexa Test Drive, campaña de Ogilvy Brasil para BMW que permitía hacer un test drive virtual del iX3 usando Alexa. La experiencia utilizaba audio binaural para reproducir los sonidos de esta experiencia sensorial. En el film, trabajamos con formas geométricas y animaciones en tonos de gris que acompañaban el audio.
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Luccas Oliveira
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Gustavo "GGA" Almeida
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