Chilli Beans

Se não existe, a gente inventa

Chilli Beans • 2022

Roles: Direction •  Art Direction • VFX • AI • Motion Graphics • Finishing & Deliveries 

Institutional campaign for the Chilli Beans brand, “If it doesn't exist, we'll make it up” with images generated by artificial intelligence. The campaign makes a joke with what does not exist, in the "post-truth" era, representing, through hyper-realistic images, people, places and products. For the composition of the images, artists Kevin Saltarelli and Carlos Sales used AI tools such as MidJourney, Stable Diffusion and Dall-E. And we at Sailor Studio developed the animations and visual compositions of the film by combining visual effects that refer to the creation and rendering of images in these AI tools.

Credits
Client: Chilli Beans
Agency: House Chilli Beans
Year: 2024
Production Company: Sailor Studio
Audio Company: AGandaia
 

Sailor Studio
 
Directors: Luccas Oliveira, Gustavo "GGA" Almeida 
Project Manager: Gustavo Veloso
Art Diretor: Teidy Nakao
Motion: Rafael Matheus, Gustavo "GGA" Almeida, Luccas Oliveira, Luan Carvalho, Alexandre Alves
Editor: Luis Alejandre "Ryan"
 

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