Tiger

SLS FOOH

Publicis Brasil • 2023

Roles: Direction • Production • Look Dev • 3D Render • VFX • SFX • Motion Graphics • Compostion • Finishing & Deliveries

Sailor Studio had the challenging opportunity to collaborate with Tiger in the production of a Fake Out-of-home (FOOH), integrating computer graphics and live-action capture. The video features the renowned skateboarder Dexter Ricardo heading towards the SLS event, sponsored by Tiger beer. The twist occurs when a Tiger, the brand's symbol, emerges on the scene, created in computer graphics, running alongside the skateboarder towards the event.

We faced a significant challenge in CGI and VFX to ensure that the Tiger appeared as realistic as possible. The visual development (Look Dev) and rendering of the animal's fur presented a significant challenge, requiring seamless integration with the real scene to provide an authentic visual experience.

To overcome these challenges, our dedicated team focused on the meticulous execution of the Tiger in computer graphics. We worked diligently to ensure textures and movement close to reality, specifically tackling challenges related to Look Dev and fur rendering. The integration with the real scene was carefully crafted to achieve a realistic fusion between the virtual and physical worlds. Taking meticulous precautions during the capture of real images, we ensured an environment conducive to smooth 3D scene tracking. We captured HDRI 360 images of the real environment for more effective integration of computer graphics with live action. Additionally, we dedicated significant efforts to enhance the sound, creating immersive sound effects that amplified the Tiger's presence, making it even more lifelike.

The audience response was exceptional. The video was widely shared on social media, gaining prominence especially on skateboarder Dexter Ricardo's channels. Engagement was notable, with the audience praising the convincing presence of the Tiger on the scene. The video's display on the event screen added an extra dimension to the campaign, solidifying its impactful presence.

Credits

Agency: Publicis Brasil
Year: 2023
Client: Tiger

Live Action Director: Luis Guilherme Chagas
Animation Director: Luccas Oliveira, Gustavo "GGA" Almeida

Production Director: Leticia Cacace
Producers: Leticia Cacace, Lucy Charlier, Fernanda Fernandes, Lucy Charlier

DoP: Marcel Yokoda
Costume Designer: Karina Kohatsu
Casting Producer: Talita Lima
Post Production Coordinator: Luiz Alejandre "Ryan"

Art Director: Teidy Nakao
3D Model: Massimo Righi

3D Look Dev: Eliel Guimarães

Post Production and VFX: Rafael Matheus

Color Grading: Gustavo "GGA" Almeida, Luiz Alejandre "Ryan", Luccas Oliveiraa
SFX: Chico Castellano
Casting: Ricardo Dexter, Andréia Maressa, Bruna Cuerva, Rafael França

Hasbro The Lost Episode

Fall Guys Free to Play

About Us | Services | Work | Contact Us

São Paulo

Av. Francisco Matarazzo, 1752 • Sala 2515 • São Paulo

In all the seven seas

We have experience producing remotely for companies and brands around the world.

Let's navigate this together.

Luccas Oliveira

Founder / Executive Producer

luccas@sailorstudio.com.br

+55 11 96584 3018

Financial Department

financeiro@sailorstudio.com.br

Gustavo "GGA" Almeida

Founder / Creative Director

gga@sailorstudio.com.br

Work with us

portfolio@sailorstudio.com.br

Also get to know

Cosair AI Studio