Fall Guys Free to Play

Tags: Composition, Cinematography, Edit, Live Action, Post-Production, Storytelling

Agency: Druid

Client: Fall Guys

Year: 2022

Fall Guys promoted its option of free access to the public through short films produced by Sailor Studio. The result? 50 million users global record.

Following the irreverent line of the game’s characters and scenarios, the casting direction chose Diogo Defante, an influencer and web celebrity with a modern style of comedy, very effective with the public. The art direction produced the incredible inflatable costume of the Fall Guys characters, completely customized for the scenes. Arranged in an infinite scenario allowing the unfolding of the most different sketches of the short films, the duo of Diogo Defante and our giant pink bean character managed to start very fun and dynamic actings. The edition follows a social media line accompanied by letterings of the Fall Guys global identity.

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