XP
PAN2023 FOOH
MGNT • 2023
Roles: Direction • Production • 3D Modelling • Look Dev • 3D Render • VFX • SFX • Motion Graphics • Compostion • Finishing & Deliveries
Sailor Studio had the pleasure of producing a video for XP Investimentos, presenting a sequence of Fake Out-of-home (FOOH) integrating Computer Graphics and Live Action Capture. The video narrates the journey of XP's iconic vests, traveling from Chile, the headquarters of the 2023 Pan American Games, to Paris, the venue for the 2024 Olympics, highlighting XP as a sponsor of the Brazilian Olympic Committee.
The challenge in this project was the diversity of locations in other countries, leading to the decision to use stock footage. This brought the complexity of not having complete control over all the usual parameters for better integration, but our post-production team demonstrated skill in composing the scenes interestingly and realistically.
The result was exceptional, with a high engagement rate on the client's social media. The audience appreciated the journey of the giant vests, showing positive acceptance and enthusiasm for the campaign's originality. XP Investimentos solidified its presence as a sponsor of the Brazilian Olympic Committee in an innovative and engaging manner.
Year: 2023
Client: XP
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Luccas Oliveira
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Gustavo "GGA" Almeida
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