Vaseline
Screen Block
Ogilvy Canada / Singapore • 2025
Roles: Creative Research • Editing • Motion Graphics • Finishing & Deliveries
Created to raise awareness about the effects of blue light emitted by screens, the Vaseline Screen Block campaign transformed an invisible issue into a language connected to gaming culture, introducing a conceptual product designed to protect gamers from blue light exposure.
With in-game integration by Umi Games and VFX by Dogsled Studio, Sailor Studio was responsible for producing the campaign’s PR Video, translating the concept into a dynamic piece inspired by gaming aesthetics and storytelling.
Post-Production Coordinator: Gustavo Veloso, Luiz Alejandre "Ryan"
Motion: Rafael Matheus, João Matheus, Guilherme Micsik
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Av. Francisco Matarazzo, 1752 • Sala 2515 • São Paulo
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Luccas Oliveira
Founder / Executive Producer
luccas@sailorstudio.com.br
+55 11 96584 3018
Financial Department
financeiro@sailorstudio.com.br
Gustavo "GGA" Almeida
Founder / Creative Director
gga@sailorstudio.com.br
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portfolio@sailorstudio.com.br
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