McDonald's

PowerUp

Galeria • 2022

Roles: Direction • Art Direction • Concept Design • 3D Modeling • 3D Animation • 2D Animation • Illustration • Editing • Motion Graphics • Finishing & Deliveries

Seeking to venture into the gaming world, McDonalds and DPZ&T invited us to be the player 2 in this campaign. Following the idea of reaching different niches in the gaming world, we were asked to play with the different genres, styles and eras of games. This allowed us to use techniques such as: 2D, 3D animation, pixel art, vfx, 2D digital painting, vector illustrations and live action.

In each of the games, we chose a different technique that made the most sense for the spectator’s immersion, in the “Méqui” version of each of these classics.

Credits

Agency: DPZ&T

Client: McDonald's

Year: 2021

Sailor Studio

Directors: Luccas Oliveira, Gustavo "GGA" Almeida

Post Production Coordinator: Luiz Alejandre "Ryan", Luccas Oliveira, Gustavo "GGA" Almeida

Project Manager: Gustavo Veloso

Storyboard: Teidy Nakao, Matheus Ventura

Concept/Illustration: Teidy Nakao, Matheus Ventura, Bruno Speranzoni, Fabio Perez

3D Modeling: Sergio Spina, Gustavo Ramos, Gustavo Leite, Bruno Gonçalves

Look Dev/Render: Gustavo Ramos, Bruno Gonçalves, Rafael Ribas (Start Anima)

Textures: Gustavo Ramos, Matheus Ventura (Start Anima)

Rigging: Sergio Spina (Start Anima), Gustavo Leite

3D Animation: Vinicius Lázaro. Gustavo Leite

2D Animation: Rafael Matheus, Gustavo Leite, Gustavo "GGA" Almeida, Luccas Oliveira

VFX/Comp: Jason Moreira, Gustavo "GGA" Almeida, Luccas Oliveira

Deliveries: Luiz Alejandre "Ryan"

Live Action: Ritmo Visual

Director (Live Action): Thiago Vieira

DoP: Bruno Tiezzi

Project Manager (Live Action): Pedro H. M. Marques, Patrick Caracas

Audio Company: Lucha Libre

oBoticário Spiderman

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Luccas Oliveira

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luccas@sailorstudio.com.br

+55 11 96584 3018

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Gustavo "GGA" Almeida

Founder / Creative Director

gga@sailorstudio.com.br

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