Lubrax

Pelúcias FOOH

Africa • 2024

DirectionProduction3D AnimationLook Development3D RenderingVFXMotion GraphicsCompositingFinishing & Deliveries

English

Lu and Brás plush toys became giant characters in the FOOH films created with Africa. Sailor combined filmed footage with 3D characters to bring the mascots into the scenes.

Our work covered direction and production, modelling, animation and simulation, through to compositing and finishing. Look development and rendering gave the characters the plush texture seen in the films.

Português

As pelúcias de Lu e Brás ganharam escala gigante nos filmes FOOH criados com a Africa. A Sailor combinou imagens captadas com personagens em 3D para colocar os mascotes nas cenas.

Nosso trabalho passou pela direção e produção, modelagem, animação e simulação, até a composição e finalização. O look development e o render deram aos personagens a textura de pelúcia que aparece nos filmes.

Español

Los peluches de Lu y Brás alcanzaron una escala gigante en los filmes FOOH creados con Africa. Sailor combinó imágenes filmadas con personajes en 3D para integrar a las mascotas en las escenas.

Nuestro trabajo abarcó dirección y producción, modelado, animación y simulación, hasta composición y acabado final. El desarrollo visual y el render dieron a los personajes la textura de peluche que aparece en los filmes.

Credits
Client: Lubrax
Agency: Africa
Year: 2024

Sailor Studio
Executive Producer: Luccas Oliveira, Gustavo "GGA" Almeida
Producer: Jéssica Lopes, Nathalia Trindade, Laura Rosa
DoP: Wendel Assis, Julio Henrique Aleluia
3D Model: Bruno Gonçalves
3D Animation / Simulation: Eliel Guimarães, Vitor Mendes, Thiago Ueda
Post Production Coordinator: Luiz Alejandre "Ryan"
Post Production: Rafael Matheus
Color Grading: Guilherme Batista
SFX: Chico Castellano

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Av. Francisco Matarazzo, 1752 • Sala 2515 • São Paulo

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Luccas Oliveira

Founder / Executive Producer

luccas@sailorstudio.com.br

+55 11 96584 3018

Financial Department

financeiro@sailorstudio.com.br


Gustavo "GGA" Almeida

Founder / Creative Director

gga@sailorstudio.com.br


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portfolio@sailorstudio.com.br


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