Dorflex Max
FOOH
Publicis • 2024
Roles: Direction • Production • 3D Animation • Look Dev • 3D Render • VFX • SFX • Motion Graphics • Compostion • Finishing & Deliveries
Sailor Studio had the privilege of participating in the production and post-production of three spectacular Fake Out-of-home (FOOH) for Dorflex Max, in collaboration with Publicis Brasil. These FOOH integrated Computer Graphics and Live Action Capture to create a memorable experience in three different cities: São Paulo, Salvador, and Rio de Janeiro.
In each of these cities, people were surprised by a giant box of the new Dorflex Max flying at famous tourist spots. This campaign provided an innovative and memorable touch to Dorflex Max advertising, and Sailor Studio played a crucial role in making this impactful action happen in multiple locations.
Year: 2024
Client: Sanofi Dorflex
Director: Luccas Oliveira, Gustavo "GGA" Almeida
Production Director: Leticia Cacace
Lead 3D: Eliel Guimarães
Color Grading: Nildo Ferrira
SFX: Chico Castellano
3D: Vitor Mendes. Vinny Ale
Live Action Director: Vittin Alencar
Producer: Luiza Dacol
DoP: Kaê Rodrigues
3D: Vitor Mendes. Vinny Ale
Casting: João Victor Freite, Maria Ruth Serrapio
Live Action Director: Wendel Assis
Producer: Laura Freire de Moraes
DoP: Wendel Assis
1st AC: Gabriel Santos Dias
3D: Thiago Ueda
Casting: Caio Paixão, Brisa Santana
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Av. Francisco Matarazzo, 1752 • Sala 2515 • São Paulo
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Luccas Oliveira
Founder / Executive Producer
luccas@sailorstudio.com.br
+55 11 96584 3018
Financial Department
financeiro@sailorstudio.com.br
Gustavo "GGA" Almeida
Founder / Creative Director
gga@sailorstudio.com.br
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portfolio@sailorstudio.com.br
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