Burger King
the Impossible Combo
David São Paulo • 2022
Roles: Direction • Production • Digital Research • Editing • Motion Graphics • Finishing & Deliveries
Pelé and Maradona. DC and Marvel. Burger King and McDonald's. Some things aren't supposed to be together. Or are they? Thanks to the delivery app Rappi, Burger King embraced the chaos. With the help of DAVID São Paulo, the brand was able to pull off the first ever sale of a unique combo consisting of items from Burger King and its biggest rival; only made possible through a partnership with Rappi. During the campaign, for every Whopper ordered from Rappi’s app, a courier went straight to a Burger King restaurant, picked up a Whopper, then made a stop at a McDonald's restaurant on the way, picked up a side of McDonald's fries, and placed them together as one single order: the Impossible Combo.
Sailor was responsible for the shooting on the day of the action and also for producing the Silver Lion awarded video case at Cannes 2022 in the Media category. Besides several other awards in which it was one of the highlights, it also won a silver and a gold pencil at the One Show of the same year.
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Av. Francisco Matarazzo, 1752 • Sala 2515 • São Paulo
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Luccas Oliveira
Founder / Executive Producer
luccas@sailorstudio.com.br
+55 11 96584 3018
Financial Department
financeiro@sailorstudio.com.br
Gustavo "GGA" Almeida
Founder / Creative Director
gga@sailorstudio.com.br
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portfolio@sailorstudio.com.br
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