Betfair

Giant Jersey FOOH

Ogilvy Brasil • 2024

Roles: Direction • Production •  3D Animation • Look Dev • 3D Render • VFX • SFX • Motion Graphics • Compostion • Finishing & Deliveries 

For another FOOH campaign, we created a scene where a giant Betfair jersey arrives in the city while Rivaldo reacts to the massive intervention, blending football culture, monumental scale, and digital storytelling.

Developed in partnership with Ogilvy, the project combined CGI, compositing, and real-world integration, resulting in a visually impactful and highly shareable piece.

Credits
Agency: Ogilvy
Year: 2024
Client: Betfair


Director: Luccas Oliveira, Gustavo "GGA" Almeida
Producers: Gustavo Veloso, Luiz Alejandre "Ryan"
Post-Production Coordinator: Luiz Alejandre "Ryan"
3D Artist: Eliel Guimarães
Post Production and VFX: Rafael Matheus
SFX: Chico Castellano

Casting: Rivaldo

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