Bauducco
Natal FOOH
Galeria • 2023
Roles: Direction • Production • 3D Modelling • Look Dev • 3D Render • 3D Animation • VFX • SFX • Motion Graphics • Compostion • Finishing & Deliveries
Sailor Studio had the honor of collaborating with Bauducco in the production of an extraordinary Fake Out-of-home (FOOH), transforming Avenida Paulista in São Paulo into a magical Christmas setting. Our goal was to create a unique visual experience by integrating real images with computer graphics, highlighting the iconic Bauducco panettone box being lifted by a crane. The surprise awaited as, when raised, a dazzling Bauducco Christmas tree was revealed.
We faced the challenge of executing our first nighttime FOOH, where integration with less light posed a significant challenge. Additionally, it was crucial to preserve the characteristics of the real Christmas tree that Bauducco had inaugurated in the same location.
To overcome the low-light difficulty, we strategically used LED lights that illuminated precisely when the imaginary box was lifted, allowing for a seamless integration between real and virtual light. Our multidisciplinary team at Sailor Studio captured high-quality images, HDRI 360 images with the real scene's lighting to be integrated later into 3D, ensuring beauty and functionality for post-production integration. Expertise in computer graphics and live-action production contributed to the success of the endeavor.
The project was a triumph, gaining notable visibility and engagement. Besides breaking the digital barrier, the campaign was showcased and well-received on TV programs. The audience appreciated how the box revealed the magic of Bauducco Christmas in the heart of Avenida Paulista, São Paulo.
Year: 2023
Client: Bauducco
Live Action Director: Luis Guilherme Chagas
Animation Director: Luccas Oliveira, Gustavo "GGA" Almeida
Producers: Leticia Cacace, Lucy Charlier, Fernanda Fernandes, Matheus Gonzalez
Gaffer: Adilson Sacramento
Best Boy: Anderson Alves
Casting Producer: Talita Lima
Post Production Coordinator: Luiz Alejandre "Ryan"
SFX: Chico Castellano
Casting: Matheus Gonzalez, Gabriel Freire, Isadora Gondim, André Medeiros, Vinicius Oda, Mirian Amado
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Luccas Oliveira
Founder / Executive Producer
luccas@sailorstudio.com.br
+55 11 96584 3018
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financeiro@sailorstudio.com.br
Gustavo "GGA" Almeida
Founder / Creative Director
gga@sailorstudio.com.br
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