Enterogermina
Ready Player Mom
MRM Spain • 2023
DirectionProductionDigital ResearchEditingMotion GraphicsFinishing & Deliveries
English
The mothers of some of Brazil’s biggest gamers entered their games to surprise them during livestreams. In Ready Player Mom, MRM Spain’s campaign for Enterogermina, they became avatars to bring conversations about diet and gut health into gaming. Sailor handled the film’s direction, production and post-production, including live-action filming, 3D animation, motion design and VFX.
Português
As mães de alguns dos maiores gamers do Brasil entraram nos jogos para surpreender os filhos durante as lives. Em Ready Player Mom, campanha da MRM Spain para Enterogermina, elas ganharam avatares para levar a conversa sobre alimentação e saúde intestinal para dentro desse universo. A Sailor cuidou da direção, produção e pós-produção do videocase, com captação live action, animação 3D, motion design e VFX.
Español
Las madres de algunos de los mayores gamers de Brasil entraron en los juegos para sorprender a sus hijos durante las transmisiones en vivo. En Ready Player Mom, campaña de MRM Spain para Enterogermina, se convirtieron en avatares para llevar la conversación sobre alimentación y salud intestinal a ese universo. Sailor se encargó de la dirección, producción y postproducción del film, con rodaje live action, animación 3D, motion design y VFX.
Client: Sanofi - Enterogermina
Year: 2023
Sailor Studio
Film Director: Luís Guilherme Chagas
Executive Producers: Luccas Oliveira, Gustavo "GGA" Almeida
Production Director: Leticia Cacace
Project Manager: Leticia Cacace, Gustavo Veloso, Luiz Alejandre "Ryan"
AD: Fernanda Fernandes
Producer: Fernanda Fernandes
Director of Photography: Ian Leite
1 AC: Marina Rossi
Gaffer: Rafael Teixeira
Location Sound mixer: Raphael Coelho
Makeup Artist: Carolina Carvalho
Maid: Gabriela Magno
Studio: Avallone Studio
Transport: Costa Transportes
Adm Assistant: Mario Kiyoshi
Post Production Coordinator: Luiz Alejandre "Ryan"
Film Editor: Luís Guilherme Chagas
Art Director: Teidy Nakao
3D: Alexandre Alves, Luan Carvalho
VFX: Rafael Matheus, Alexandre Alves
Color Grading: Rafael Matheus
Motion Design: Rafael Matheus, Guilherme Micsik
Deliveries: Luiz Alejandre "Ryan"
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Luccas Oliveira
Founder / Executive Producer
luccas@sailorstudio.com.br
+55 11 96584 3018
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Gustavo "GGA" Almeida
Founder / Creative Director
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