Pennington
The Banned Ad
David Miami • 2023
Digital ResearchEditingMotion GraphicsFinishing & Deliveries
English
Pennington teamed up with football player Von Miller to advocate for natural grass on football fields. The commercial, created by DAVID Miami, was barred from airing during the Draft and moved to social media. We produced the case film for The Banned Ad, combining players’ statements and the campaign’s coverage with yellow motion graphics, textures and graphic marks.
Português
A Pennington se uniu ao jogador Von Miller para defender o uso de grama natural nos campos de futebol americano. O comercial da campanha, criada pela DAVID Miami, foi impedido de ir ao ar durante o Draft e passou a circular nas redes. Produzimos o videocase de The Banned Ad, combinando as falas dos atletas e a repercussão da campanha com motion graphics em amarelo, texturas e grafismos.
Español
Pennington se unió al jugador Von Miller para defender el uso de césped natural en los campos de fútbol americano. El comercial de la campaña, creada por DAVID Miami, no pudo emitirse durante el Draft y pasó a circular en redes sociales. Produjimos el videocase de The Banned Ad, combinando las declaraciones de los atletas y la repercusión de la campaña con motion graphics en amarillo, texturas y elementos gráficos.
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Gustavo "GGA" Almeida
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