Burger King
The Sticker Deal
David • 2023
Digital ResearchEditingMotion GraphicsFinishing & Deliveries
English
For The Sticker Deal, Burger King billboards came with a blank space. People photographed the ad and built their own meal deal using product stickers in Instagram Stories. Tagging BK brought the offer to their inbox. The campaign was created by DAVID. Sailor handled digital research, editing, motion graphics and finishing for the case film, bringing together the billboards and people’s creations.
Português
Em The Sticker Deal, os outdoors do Burger King vinham com um espaço em branco. As pessoas fotografavam o anúncio e montavam a própria oferta com stickers dos produtos nos Stories do Instagram. Ao marcar o BK, recebiam a oferta por mensagem. A campanha é da DAVID. Para o videocase, a Sailor trabalhou na pesquisa digital, edição, motion graphics e finalização, reunindo os anúncios e as criações do público.
Español
En The Sticker Deal, los anuncios exteriores de Burger King tenían un espacio en blanco. Las personas fotografiaban el anuncio y armaban su propia oferta con stickers de los productos en Instagram Stories. Al etiquetar a BK, recibían la oferta por mensaje. La campaña es de DAVID. Para el videocase, Sailor trabajó en investigación digital, edición, motion graphics y acabado final, reuniendo los anuncios y las creaciones del público.
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