GRAACC

The Hope Level

Ogilvy Brasil • 2024

ProductionDirectionEditingMotion DesignFinishing & Delivery

English

Created by Ogilvy Brasil, The Hope Level invited people to support the hospital while playing. Stories from children receiving care at GRAACC inspired the challenges in a Fortnite map. Sailor handled production, direction and post-production for the films. We filmed with the children who inspired the project, bringing together their interviews and footage from the game to introduce the campaign.

Português

Criado pela Ogilvy Brasil, The Hope Level convidava o público a contribuir com o hospital enquanto jogava. As histórias de crianças atendidas pelo GRAACC inspiraram os desafios de um mapa no Fortnite. A Sailor ficou responsável pela produção, direção e pós-produção dos filmes. Gravamos com as crianças que inspiraram o projeto, reunindo seus depoimentos e imagens do jogo para apresentar a campanha.

Español

Creado por Ogilvy Brasil, The Hope Level invitaba al público a contribuir con el hospital mientras jugaba. Las historias de niños atendidos por GRAACC inspiraron los desafíos de un mapa de Fortnite. Sailor se encargó de la producción, dirección y postproducción de los films. Rodamos con los niños que inspiraron el proyecto, reuniendo sus testimonios e imágenes del juego para presentar la campaña.

A child speaking in a colorful gaming room in The Hope Level.

Credits

Credits
Agency: Ogilvy Brasil
Client: GRAACC
Year: 2024

Sailor Studio
Director: Luis Guilherme Chagas
DoP: Marcel Yokoda "Yoda"
1st Assist: Vitoria Sales
Executive Directors: Luccas Oliveira, Gustavo "GGA" Almeida
Production Director: Leticia Cacace
Producers: Jéssica Lopes, Fernanda Fernandes
Set Producers: Fernanda Fernandes, Lucy Charlier
Audio Operator: Pietro Cersosimo
Costume: Ragabesh
Legal Support: Ferrari Faganello Advocacia

Post Production Coordinator: Luiz Alejandre "Ryan"
Editing: Luis Guilherme Chagas, Nildo Ferreira
Color Grading: Marcel Yokoda "Yoda"
Motion Designers: Rafael Matheus, Nathalia Ali
3D Animation: Vitor Mendes

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