Eisenbahn

The Town FOOH

Ogilvy Brasil • 2025

Roles: Direction • Production • 3D Animation • Look Dev • 3D Render • VFX • SFX • Motion Graphics • Compostion • Finishing & Deliveries

To promote The Town’s arrival in São Paulo, we created two FOOH pieces for Eisenbahn, transforming iconic city locations into large-scale visual interventions. In the first film, a giant Eisenbahn bottle travels through Avenida Paulista. In the second, an Eisenbahn locomotive arrives beside Luz Station, connecting the brand universe with the festival atmosphere.

Sailor Studio handled the entire process including production, direction, post-production, 3D, simulation, and compositing, creating pieces that blend cinematic scale, urban integration, and CGI.

Credits

Agency: Ogilvy Brasil
Year: 2025
Client: Eisenbahn

Production Company: Sailor Studio

Executive Directors: Luccas Oliveira, Gustavo "GGA" Almeida

Live Action Directors: Luis Guilherme Chagas

DoP: Rafael Miani

1st Camera Assist: Kauyta Stegemann
Executive Producers: Luccas Oliveira, Leticia Cacace

Producers: Jéssica Lopes, Fernanda Fernandes, Matheus Gonzalez

Lead 3D: Eliel Guimarães
3D Artist: Vitor Mendes

Post-Production Coordinator: Luiz Alejandre "Ryan"

Color Grading: Guilherme Batista

Post-Production: Eliel Guimarães, Rafael Matheus, Gustavo "GGA' Almeida

SFX: Chico Castellano

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Luccas Oliveira

Founder / Executive Producer

luccas@sailorstudio.com.br

+55 11 96584 3018

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financeiro@sailorstudio.com.br

Gustavo "GGA" Almeida

Founder / Creative Director

gga@sailorstudio.com.br

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