iFood
6ª Estrela
Ocho • 2022
DirectionArt DirectionConcept Design2D AnimationIllustrationEditingMotion GraphicsFinishing & Deliveries
English
During the 2022 World Cup, iFood made room for a sixth star in its app ratings. Created by Ocho, the campaign linked five-star orders to Brazil’s hopes for a sixth World Cup title.
Sailor directed and animated the film, combining illustration, 2D animation and motion graphics. Stars, app elements and symbols of football fandom transform throughout the scenes, with frame-by-frame animation in the transitions.
Português
Na Copa de 2022, o iFood abriu espaço para a sexta estrela nas avaliações do aplicativo. Criada pela Ocho, a campanha ligava as cinco estrelas dos pedidos à torcida pelo hexa da seleção brasileira.
A Sailor dirigiu e animou o filme, combinando ilustração, animação 2D e motion graphics. Estrelas, elementos do aplicativo e símbolos da torcida se transformam ao longo das cenas, com animação quadro a quadro nas transições.
Español
Durante el Mundial de 2022, iFood abrió espacio para una sexta estrella en las valoraciones de su aplicación. Creada por Ocho, la campaña conectaba las cinco estrellas de los pedidos con el deseo de Brasil de ganar su sexto Mundial.
Sailor dirigió y animó el filme, combinando ilustración, animación 2D y motion graphics. Estrellas, elementos de la aplicación y símbolos de la afición se transforman a lo largo de las escenas, con animación cuadro a cuadro en las transiciones.
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Luccas Oliveira
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Gustavo "GGA" Almeida
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