TIM + Zé Delivery

Banca FOOH

BETC Havas • 2024

DirectionProduction3D Modeling3D AnimationLook Dev3D RenderVFXCompositingSFXFinishing & Deliveries

English

A newsstand on Avenida Paulista turns into a giant cooler filled with beer. Created by BETC Havas for TIM and Zé Delivery, the FOOH film presents a partnership that turns mobile top-ups into discounts on drinks.

Sailor produced the film, combining live-action footage with 3D modeling and animation. In post-production, we integrated the cooler into the street scene through compositing, visual effects and sound effects.

Português

Uma banca de jornal na Avenida Paulista se transforma em um cooler gigante cheio de cervejas. Criado pela BETC Havas para TIM e Zé Delivery, o FOOH apresenta a parceria que troca recargas de celular por descontos em bebidas.

A Sailor produziu o filme combinando captação em live action, modelagem e animação 3D. Na pós-produção, integramos o cooler à cena da rua, com composição, efeitos visuais e sonoros.

Español

Un quiosco de prensa en la Avenida Paulista se transforma en una hielera gigante llena de cervezas. Creado por BETC Havas para TIM y Zé Delivery, el FOOH presenta una alianza que convierte las recargas de celular en descuentos en bebidas.

Sailor produjo el filme combinando rodaje en live action, modelado y animación 3D. En posproducción, integramos la hielera en la escena de la calle mediante composición, efectos visuales y sonoros.

Credits

Credits
Agency: BETC Havas
Client: Tim
Year: 2024

Sailor Studio
Live Action Director: Luis Guilherme Chagas
Executive Producers: Luccas Oliveira, Gustavo “GGA” Almeida
Production Director: Leticia Cacace
Producers: Jéssica Lopes, Lucy Charlier
DOP: Rafael Miani
Post-Production Coordinators: Luiz Alejandre “Ryan”
Shooting Board: Teidy Nakao
Film Editor: Luis Guilherme Chagas
Lead 3D: Eliel Guimarães
3D Modeling: Bruno Guimarães
Color Grading: Reginaldo Lucca
SFX: Chico Castellano
Costume Designer: Fernanda Garcia Ferreira
Casting Producer: Talita Lima – TLA Produções
Casting: Warren Anésio Donizetti, Bruno de Oliveira Leite, Fernanda Poli Martins

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